Acquiring sponsors for your blog is a valuable skill that can generate income through blogging. Obtaining sponsors for your blog can be time-consuming, but certainly beneficial for both parties involved. Here is a small how to get sponsors for your blog tutorial that will help you start doing it rather quickly.
I do want to stress that once you start working with sponsors it does put blogging into a different perspective. Please keep in mind that you only want to truly accept sponsored opportunities that fit well within your blog niche. If you don’t have any examples of any sponsored posts it might be wise to consider writing up some blog and social media posts that can showcase what you will offer them.
Also when it comes to sponsored posts, you have to be mindful that the company is going to want you to meet their requirements and desires too. That may include going to take photos/videos of being in their stores buying their products. Writing sponsor posts can include more time than just being on a computer creating brilliant captivating content.
Regardless of the size of your audience, you have the potential to reach out to companies on the web. Your audience is likely distinct and you may have already gained a loyal following. It’s important to set your rates correctly, neither charging too little nor too much. Social Bluebook is a valuable tool to help determine the appropriate rate for your services.
Cold Chasing Sponsors For Your Blog
This is not exactly the easiest way to garnish sponsorship, but in my opinion, it has been one of the best ways to work with brands I love personally.
To begin, it is important to identify the companies you wish to collaborate with, regardless of their size. As a helpful tip, it is recommended to initially work with smaller companies as this can be mutually beneficial.
The best thing to do is go to their websites and look for who handles their press. Typically the press information link is either down at the bottom of the website or on their contacts page. Once you gather that information, then you need to create a pitch email to them.
Your pitch email needs to be professionally written. Please double-check grammar, and spelling, and be as concise as possible. Keep in mind that these representatives have limited time, and they will be making snap decisions.
Key Things Pitch Email MUST Have:
- Introduction: About Yourself AND Your Blog
- The reason WHY AND HOW you’re going to help them increase their sales.
- Attach a copy of your media kit.
- If you saw them mentioned in another blogger’s blog post, be sure to share that you see they work with bloggers.
- If you have examples of the kinds of work they can expect from you be sure to include a link or two for them to reference.
- Include your contact information.
Sponsors Contact You
There will be times when companies will reach out to you directly. So be sure to include a way for them to reach you on your blog. You can create an advertise page or contact me page.
Join Sponsored Post Networks
You will find out who handles their marketing for them. Note some of the well-known companies have decided to work with partnership companies listed below.
Many opportunities for sponsors for your blog can be found by joining sponsored networks like the ones listed here. But keep in mind you’re going to have to sign up for opportunities and follow the given guidelines.
Activate
Acorn Influence
Blog Meets Brand
Clever Girls Collective
Massive Sway
She Speaks
Popular Pays
Quotient
Pay U 2 Blog
Linqia
Find Your Influence
Izea
Social Fabric
The Mission List
Seeding Up
GetReviewed
WebFluential
Additional Training
You can take Lidiya’s The Blog Sponsorship Boss course to obtain a full course on how to do all the above and more.
You Can Make Money Working With Sponsors in Other Ways
If you’re not interested in creating sponsored posts then you can become an affiliate for them in most cases. This will allow you to earn a commission off of every sale you send their way. In many cases, you can get a coupon code to share with your readers. Be sure to check out my blog post about affiliate marketing.
Conclusion
To sum up, there are multiple methods to generate income from blogging through sponsorships. The crucial factor is to create high-quality content and aggressively promote it once it’s published. Additionally, ensure that all posts are optimized for SEO and aim to make them as lasting as possible.
Talk to me in the comments:
What are the best ways you found to get sponsors for your blog?
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One of the first questions I get when I tell others that I blog for…
I truly feel like allowing sponsors to come to me is way more leverage. THis of course takes building a level of blog/website and digital authority for them to reach out. I also have affiliate products I promote so Again it all boils down to Brands coming to me and I set my own terms. Thanks for sharing at the senior salon pitstop. Julie Syl xoxo
Waiting on brands to come to you does help you be in charge more, but even with cold marketing recruiting you still hold a good bit of power if you do it correctly.
Thank you for stopping by and commenting. I hope to see you again soon.
Very helpful for those looking to work with sponsors.
Thank you from your SSPS Team for sharing your links with us at #270 SSPS Linky. If you have not as yet shared your IG and FB URL and handles, please email me at esme@esmesalon.com as I am creating a database as you share your links with SSPS.
Thank you for hosting a great linky. 😉 I’m glad you found these tips helpful.
Thank you for stopping by and commenting. I hope to see you again soon.
Crystal, I appreciate you sharing this great information with Sweet Tea & Friends this month sweet friend.
I hope you find it helpful.
Thank you for stopping by and commenting.
So many good tips…thanks for sharing!
You’re welcome. I hope that you take advantage of them.