Blogging

Contact Us Page Best Practices

This post may contain affiliate links and/or it may have been a partnership. Please view our policy page for more details.

Too many sites treat “Contact Us” information like a closely guarded state secret. Users typically have to scroll all the way to the bottom of the home page and winnow through a list of obscure menu items in the hopes of finding a way to get in touch with a seller to resolve a problem. If trying to find a way to reach you feels like a quest for the Holy Grail, how pleasant do you expect the interaction to be once they do?  These Contact Us page best practices will help ensure the transaction is at least a civil one.

These Contact Us page best practices will help ensure the transaction is at least a civil one for your readers. Which ones are you using?

Make It Obvious

Rather than hiding it behind some esoteric term like “Support,” call it what it is. People are trying to find a way to contact you, so label the page using terms reflective of why people are looking for it—Contact Us. And, again, to make it easy to find, include a link to it at the bottom of every page on your site, as well as in your primary navigational bar.

Make Sure It Works

While you’d typically test every link on your site to be certain it’s functional, this is especially important on the Contact Us page. Again, in most cases, when customers attempt to avail themselves of the information on this page, they’re trying to resolve an untoward situation. If they click a link on that page and it doesn’t work, your credibility will take a very huge hit.

Provide a Variety of Contact Methods

When you’re a merchant offering products you have to give people a way to get in touch with you. If you have a set of common questions, you might install a chatbot to provide answers in real-time so your customers can get issues taken care of more quickly. Still, some people prefer to speak with a real live human being, so you’ll need to provide the phone number of your customer service function as well. You should also provide an email address.

Let Them Know Where, When and How Long

If you’re only staffed to provide live assistance during certain hours of the day, include that information, along with the time zone within which you’re positioned. As mentioned above, you should also provide a phone number and an email address. If people opt for email or choose to leave a voicemail message, give them a rough idea of how long it typically takes to get a response. Links to social media profiles are useful as well. And finally, if you have a physical location, provide the address. These elements, in addition to telling your customers how to find you, will instill trust.

Humanize the Page

Pictures go a long way toward projecting a sense of warmth. Run photos of your customer service people on the Contact Us page to give it a more human quality. Style the pictures to reflect your brand image. Most free website themes make this easy to do.

Categorize

If your business is large and/or somewhat complex, list categories of assistance so users can get to what they need more readily. Your sales team will likely have specific contact information while your customer relations team and your service department will have different contact information. Use call to action buttons to help users find the group they need quickly and easily.

While everyone seeking to reach you via the information on your Contact Us page won’t have problems to resolve, each of them represents an opportunity to create a loyal customer. Following these Contact Us page best practices will demonstrate yours is a customer-focused business. More often than not, your patrons will respond in kind.

Leave a Reply

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

A healthy lifestyle can benefit a child in many ways. These three key things will help ensure they have a healthy lifestyle. #healthylifestyle #parentingtips #lifestyle
How Can a Healthy Lifestyle Benefit Your Child?

Most parents tend to look for ways in which they can...

We all need to make a difference in our environments. Here are tips on how to be more eco-friendly at work.
How to Be More Eco-Friendly at Work

In a changing world, it’s important for all of us as...

Being a wife to a hard-working man has some challenges of its own. Do you feel this pain points too in your life?
Being A Wife To A Hard Working Man

My husband wakes up at 3:30 AM for work, while our...

Choosing a nursery is one of the biggest decisions you'll make for your kids. Here is some advice on helping you decide the right one. #parentingtips #parenting #parentingadvice
Advice for Parents Choosing a Nursery

When the time comes for you to start choosing a nursery...

By using these budget ideas for lazy people you'll get yourself on track to saving money and even earning more of it. #budgeting #savingmoney #budget #moneymanagement
Budget Ideas for Lazy People

A budget is a necessary evil, even for lazy people. If...

Use these seven tips to help you manage your money during the holidays. Which of these money management tips are you using? #moneymanagement #money #holidaybudget #savemoney #sharinglifesmoments
7 Tips To Help You Manage Your Money During the Holidays

Managing your budget during the holidays can be a challenge. More...

Knowing the principles of personal financial management will help you to have financial freedom faster. These simple tips will help you get started.
The Principles Of Personal Financial Management

Being able to manage one’s finances should be incredibly simple; but...

Student loan debt affects so many people in the US. Here are five tips for clearing student loan debts quickly.
5 Tips For Clearing Student Loan Debts Quickly

So many people leave college with a mountain of debt and...

Here are the key bathroom renovation ideas you'll want to do to increase your home's value. They aren't overly costly either.
8 Bathroom Renovation Ideas that Will Increase Your Home’s Value

If you wish to increase the market value of your home,...

Here is some helpful advice from the experts on how you can start protecting the foundations of your building.
Top Tips for Protecting the Foundations of Your Building

Over time, poor drainage, tree roots, and soil shrinkage can all...

Be sure to explore the various kinds of furniture out there. Here are some features in design a sectional sofa that you might want.
Design Features to Look for in a Sectional Sofa

When buying furniture, it’s always a good idea to know what...

Keep your house comfortable with these climate control tips. Which of these climate control tips are you using?
Stay Comfortable with These Climate Control Tips

When the weather is at its most extreme it can be...

Juggling everything can be a challenge. Read these tips to pull off working at home, parenting, and marriage.
Tips to Pull off Working at Home, Parenting, and Marriage

Working from home can be a liberating experience, especially if you...

Make sure that you check out these business books for entrepreneurs to help you gain the right business mindset and tools for success. #entrepreneurs #mindset #businesssuccess
Top Business Books for Entrepreneurs: Part 2

I’ve got a huge list of business books for entrepreneurs lined...

Transform your life with these top books for entrepreneurs this year. These books will help you have life-changing experiences.
Top Books for Entrepreneurs: Part 1

As an entrepreneur who has been working independently off and on...

Here are some tips on how to make money letting a property. These tips are going to help you make more money.
How to Make Money Letting a Property

Putting your savings into property is a great way to invest....

Enter to win the Christmas Jars amazing family friendly movie in this giveaway. #ChristmasJarsL3 #giveaway
Christmas Jars Movie And Giveaway

There some family-friendly movies that are well worth watching. Zeva and...

Prepare to be moved by another Kendrick Brothers' movie, OVERCOMER this weekend August 23, 2019. Get your movie tickets now! #overcomermovie #Flyby #ad
OVERCOMER Movie Thoughts

I’ve been a fan of the Kendrick Brothers Production movies since...

Get your family ready to watch the UGLYDOLLS family movie this weekend. Learn more about it here!
UGLYDOLLS Family Movie May Change Society

We live in a society where a person’s appearance is one...

DUMBO movie is coming to life. Learn more about this movie and a bit of information about myself here.
DUMBO New Edition Releases Soon

One of my favorite movies growing up was DUMBO. I was...

shares