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I couldn’t wait to dive into “This is Strategy” by Seth Godin. As a long-time fan, I was excited to explore his insights and strategies. I was particularly hopeful that I would discover valuable strategic steps to enhance our business.

About This is Strategy

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From Seth Godin, one of the world’s most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world.

Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic – a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career.

Godin challenges you to:

  • Identify your “smallest viable audience” and make remarkable work they can’t ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow

With Godin’s trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It’s a rallying cry for doing work that matters. 

Whether you’re an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder, and make a difference.

The strategy turns our effort into impact. Your journey starts here.


Available Editions

EDITIONOther Format
ISBN9798893310160
PRICE$30.00 (USD)
PAGES300
Business, Leadership, Finance | Nonfiction (Adult) | Self-Help

My Review of This is Strategy Book

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I’ve been a fan of Seth Godwin’s for some time now. He has always provided solid advice and input for entrepreneurs. He hasn’t grown his presence lightly; he’s strategic in his approach.

In This is Strategy, he provides a ton of information. The book description makes you think you’ll learn how to create your own strategic guide for making your business successful. However, that is not what I got from reading this book.

Since I am a woman who enjoys reading little bits of food for thought and being given things to ponder, I honestly enjoyed this book. I gave it a three-star rating solely because the description does not tell what it offers.

It did feel like I was gaining more insight into how other companies have achieved success or failure than into how I could grow strategically. However, since I tend to analyze what I read, it gave me things to consider with my business. So, if you’re a thinker, then you will see Seth’s method as still helpful in this book.

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