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Do you have a love for lipstick? Are you batty for blush? Have you ever considered selling makeup online to earn a living?
If selling cosmetics from your own startup business sounds like a longshot, you might be happy to learn its easier than you think. Thanks to e-commerce platform providers, social media and the like, you can build an e-store, market your products and keep customers for cheap!
Sounds like a lot of work? Well, it is. But the costs to launch your e-commerce business are lower than ever if you know where to look. Here’s your quickie guide to selling makeup online.
Building a Website to Sell Makeup
Thanks to solutions like Shopify, selling makeup from your own e-store is virtually painless. It all starts with an idea. That’s got to come from you. But the rest of the equation – payment processing, coding the website, security implementations – that’s all taken care of by the platform provider.
Most e-commerce hosting solutions even offer customizable templates. This saves you the hassle of trying to learn to code a bug-free website and instead lets you focus on the look of your cosmetics website.
Think about the appearance of your e-store based on the style of makeup you are trying to sell. If you want to sell cosmetics to C-level women, you are going to design a very different store than you would for 14-year-old K-POP fans. It’s not to say that one demographic is “better” than another; but rather to reflect and cater to the desires of your customer base.
Promoting Your Product via Social Media
Once you have your site up and ready, it’s time to establish your social media presence. This will be marketing outreach for the time being. Yes, you can certainly sink dollars into advertisements, public relations and the like. But that is very expensive. At least give your brand a little time to grow before resorting to these costly methods.
You might actually be surprised by the power of social media promotions. Take YouTube for instance; makeup tutorials garner a lot of traffic, a lot of views, and a lot of engagement. By creating your own makeup videos, you can showcase your products and tap into a cache of interested consumers.
The same thing can be said for Instagram and Facebook. These are places that consumers already frequent. And by targeting the right tags, following the right influencers and posting the right content, you can market to thousands of potential shoppers without spending a penny!
Of course, if you choose to promote your social media posts with a little advertising spend, it won’t hurt. But as we said before, it’s best to take the no-cost route, at least in the beginning.
Sourcing Your Cosmetic Products
Now you might be wondering where you can source your products. This is a good question. While the simplest route is to find a drop shipper to work with your e-commerce brand, the process is rather hands-off – which can be off-putting to some would-be entrepreneurs. Then again, it’s a super simple way to sell products without having to juggle storage, packaging or shipping.
Another option is to use a service like Alibaba to find suppliers. The process is rather simple. You pitch your product – in this case, makeup – to a number of quality manufacturers. These businesses then provide bids, and you choose the service best fit to your needs. If you don’t want to use Alibaba for some reason, there are other B2B marketplaces offering similar services. So, do your homework and source your cosmetics products.
Keeping Customers Happy
The last bit of advice is to keep your customers happy. If a buyer has an issue with their delivery, hope on email or over the phone to sort out the issue. In most cases, it’s better to offer store credit or a replacement product than to refund their purchase. This keeps consumers close. But it’s really up to you how you want to handle customer issues.
However, whatever you do treat the shopper with respect. If you are rude or curt with buyers, you are likely to turn off folks from your e-commerce site – and nobody wants that.
This has been our quickie guide to selling makeup online. We gave you the simple tips and tricks you need to succeed. But remember, this is just a quickie guide. To really understand how e-commerce works, you got to get your hands dirty with some real experiences. Best of luck!