Ever feel like digital ads are just part of the noise? You know they’re there, but you try to do what you can to ignore them, right? Even when you want to start an online business, even an at-home business that’s local-focused, digital ads are supposed to be key, right? Well, yes and no, you should do digital ads, but you shouldn’t only focus on those (especially if you’re trying to aim at your locality). That’s where ideas like sticker marketing come in handy.
So, what can you do? While there are old-fashioned newspapers, jingles on the radio, and billboards, do they actually work? Well, it depends on your target audience, but if you’re after a younger crowd, like Gen Z or Millenial, it might be a good idea to dip your toes into sticker marketing for your business. Here’s exactly why!
Benefits to Using Sticker Marketing
It’s Easy on the Wallet
First off, stickers are really budget-friendly, and for the most part, marketing can be pretty pricey. So if you went with a company like CustomStickers, you can get a whole bunch made without breaking the bank, and they go a long way. It’s like getting a bunch of tiny billboards sprinkled all over town for the price of one fancy dinner out.
Of course, you shouldn’t vandalize with your stickers—never do that. But when it comes to passing them out, putting them on your car (or asking friends to put them on theirs), this can be a cheap mini advertisement.
You Can Stick Them Anywhere
Alright, because you can stick them anywhere, that doesn’t mean you should. Just be mindful, and of course, do not vandalize! But with that said, these are great for sticking basically anywhere. Think local hangouts, laptops, back of bathroom doors—places where people pause and actually notice (sometimes, bars will welcome this, but don’t just make the assumption). It’s all about finding those perfect spots where your ideal customers hang out, ensuring your brand catches their eye in the most unexpected places.
Great Brand Visibility
You’re trying to get your local business noticed, and that’s the key- your locality recognizing your brand. Imagine having fun, eye-catching stickers that start conversations. They’re not just stickers; they’re little sparks of curiosity. And who knows? That one sticker on a commuter’s laptop might just bring your next big customer walking through the door.
They Stick Around
Unlike a pop-up ad that disappears with a click, stickers hang around. They weather storms and sun and keep on shining your brand brightly. It’s ongoing marketing that doesn’t require you to lift a finger or spend an extra dime. So, you can have a bumper sticker of your brand on your car, and it will take a while (years even) for it to go away/ get damaged.
People Love Stickers
It’s as simple as that! Kids love stickers, adults love stickers, and people love free stickers! Stickers are fuss-free. Keep some at your counter, tuck them into bags with purchases, or jazz up an event. They’re light, easy to carry, and always ready to go wherever you go.
Talk to me in the comments:
What is your favorite sticker you’ve gotten from a business?
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