When we make new year’s resolutions, we generally try to alter a bad habit. We give up things that aren’t good for our health or wellbeing, we resolve to be more organized, have better timekeeping, or eat a more balanced diet. But this year, why not make things a little different? Why not resolve to do something that could have a profound impact on your earnings and consequently your general lifestyle? January is as good a time as any other month to test the waters of selling your own goods. Here’s everything you need to know about how to get started!
Why Choose E-commerce?
Ecommerce is the best way to start your own retail business adventure, and there are various reasons for this. Let’s take a look at a few now. E-commerce is short for electronic commerce and chances are that you’ve already engaged with it in one way or another. It entails any form of buying and selling online. So, why is this the best place to start your intended company?
Well, first things first, E-commerce is low commitment and cheap to set up. Unlike traditional brick and mortar businesses, you don’t have to find yourself an appropriate commercial property, which would require a down payment or deposit and for you to sign a contract agreeing to lease the spot for a given period of time. If things don’t work out in a brick and mortar store, you could find yourself paying your rent agreement for months down the line after you’ve already called it a day. If you are successful, you still see a large portion of your profits draining away into others pockets through the rent payments and overheads such as gas, electricity, and water bills. With E-commerce, you simply set up a site, and you’re good to go. You’re not tied to any agreement and you can close things down with the click of a button should you change your mind. You can literally start your own retail business in a matter of minutes at home.
Setting Up Your Site
So, if you fancy giving things a whirl, it’s time to start setting up your own site. There are several ways to go about this, but the easiest is generally to outsource the setup process. Now, you can hand the work straight into the hands of freelance web developers. They are likely to do an effective job. This is fine if you are using a specialist sales site such as Shopify and just need a few tweaks made to your layout. But if you want something built from scratch that is entirely unique to you, their prices will quickly skyrocket. Instead, there are dedicated website builders out there that will be able to bring your ideas to reality with your own two hands. A website builder is a dedicated application that allows anyone to get a website up and running in moments without any existing knowledge of CSS or code. You can visit their site for more information and get started.
Start out by choosing a color scheme. This can form the basis of your whole site’s aesthetic. If you already have a color scheme for your brand in mind, go with that. It’s best to always keep your brand image consistent. If not, it’s time to start choosing one. Look at the different associative qualities of colors. This is how some of the world’s most successful brands have chosen their colors! Mcdonalds, for example, are said to have opted for red and yellow as market research showed that these are the two colors most likely to incite hunger.
Make sure that your navigation is simple. If users become frustrated with your site or believe that it is unresponsive or just plain difficult, they will simply close the tab on their browser and are unlikely to return. Menus, links, and other web design features can help with this.
Ensure that any necessary information is simple to find. This should include legal information such as your terms and conditions, shipping options, sizing details (for clothing, accessories, or jewelry), and refund or exchange policies. This protects you on a legal level and also ensures that your customers know where they stand too.
Once your site is up and working, it’s time to start adding some content. After all, no matter how good your page is, if it has nothing to read or look at, visitors are going to leave pretty quickly. Let’s start with the basics: your products. Now, there are two key things that will encourage a consumer to purchase something online: the product image and the product description. The product image is the first thing to focus on. After all, it’s the first thing that the customer’s eye will be drawn to. You don’t necessarily need to outsource your product photography or have an expensive, professional camera to get the job done effectively. Most smartphone cameras nowadays are sufficient. Just make sure that you have good natural lighting and place your product on a white background, where attention isn’t drawn away by any mess, clutter, or other objects in the frame. Take pictures from several angles, so that customers can get a good idea of what the product is like in its entirety. Next, the product description. This accompanies the image and lets the customer know exactly what they are being offered. Words really do sell, so take your time and make sure that all of the necessary details are included. Make the product title concise, then use the description to focus on what the product is or does, its strengths (including particular strengths over any competitor products in the marketplace) and the different sizes or colors available. The stronger your content, the more likely someone is to complete a sale. Remember that this is all that they have to go through!
As you can see, setting up your own E-commerce site may involve a few different steps, but when you take a proper look at them, they’re relatively simple.
So why not give it a try? You could be on your way to a whole new business venture in next to no time!